DOP702 Customer Relationship Management and Social Network Technologies

Code DOP702
Name Customer Relationship Management and Social Network Technologies
Status Compulsory/Courses of Limited Choice
Level and type Post-graduate Studies, Academic
Field of study Computer Science
Faculty Department of Management Information Technology
Academic staff Jānis Grabis
Credit points 4.0 (6.0 ECTS)
Parts 1
Annotation Customer relationship management systems together with social networking enable reaching a large number of customers and potential customers as well as gathering and distributing information using electronic channels. The course explores typical characteristics of customer relationship management systems and social networking applications with emphasis on understanding dynamics interactions within networking systems. Specific features of different social networking technologies and their utilization in business process optimization are also reviewed..
Goals and objectives
of the course in terms
of competences and skills
To gain insights in dynamics of social networking and exploration of network dynamics in enterprise applications and business process automation.
Learning outcomes
and assessment
Ability to automate high frequency business processes - Laboratories and test
Analysis and interpretation of information propagation in social networks - Coursework
Integration of enterprise applications and social networking technologies - Laboratories
Understanding the role of customer relationship management systems in business process optimization - Exam
Course prerequisites Data basis, Enterprise Information Technology Architecture, Applications, and Integration

[Extended course information PDF]