IBO482 Marketing of Real Estate

Code IBO482
Name Marketing of Real Estate
Status Compulsory/Courses of Limited Choice
Level and type Post-graduate Studies, Professional
Field of study Civil Construction and Real Estate Management
Faculty Department of Construction Entrepreneurship and Real Estate Economics and Management
Academic staff Ineta Geipele, Kristīne Fedotova, Raja Kočanova, Iveta Stāmure
Credit points 2.0 (3.0 ECTS)
Parts 1
Annotation Marketing in the field of real estate. Marketing research of real estate, establishment of the target market and market segmentation. Product management in the real estate market, pricing strategies, product promotion in the market. Promotion of sale of real estate products and services..
Goals and objectives
of the course in terms
of competences and skills
To show skills to notice existing and possible problems connected with real estate marketing issues. To be able to set possible solution for strategic and tactical activities in real estate marketing
Learning outcomes
and assessment
To be able to notice existing and possible problems connected with real estate marketing issues. - Make calculations, analyze and case assessment using given information.
To be able to analyze existing and possible problems connected with real estate marketing issues, causes and consequences. - Make calculations, analyze and case assessment using given information.
To be able to set possible solution for strategic and tactical activities in real estate marketing. - Make calculations, analyze and case assessment using given information. Final examination – positive assessment of exam.
Course prerequisites Subject is based on knowledge acquired in previous study period

[Extended course information PDF]