IBO473 Management of Marketing in Real Estate Transactions (study project)

Code IBO473
Name Management of Marketing in Real Estate Transactions (study project)
Status Compulsory/Courses of Limited Choice
Level and type Undergraduate Studies, Professional
Field of study Civil Construction and Real Estate Management
Faculty Department of Construction Entrepreneurship and Real Estate Economics and Management
Academic staff Ineta Geipele
Credit points 2.0 (3.0 ECTS)
Parts 1
Annotation Development of the study project including knowledge aout management in the context of real estate marketing. Analysis of marketing potentials in real estate transactions. Development of marketing strategies. Planning of marketing programmes in real estate transactions. Marketing activies: organization, implementation, evaluation and control..
Goals and objectives
of the course in terms
of competences and skills
To be able to use analytical approach in real estate marketing board; to find optimally economic solutions in circumstances of limited resources and to develop manner of marketing thinking to determine and apply strategic, tactic and administrative aspects of marketing.
Learning outcomes
and assessment
To be able to use analytical approach in real estate marketing board. - Case analysis, tasks’ solution
To find optimally economic solutions in circumstances of limited resources - Case analysis, tasks’ solution
To develop manner of economic thinking in real estate transactions. - Case analysis, tasks’ solution
To be able to determine necessary marketing strategies. - Study project, presentation
Course prerequisites Subject is based on knowledge acquired in previous study period

[Extended course information PDF]