IEU521 Contemporary Problems of Strategic Management and Marketing

Code IEU521
Name Contemporary Problems of Strategic Management and Marketing
Status Compulsory/Courses of Limited Choice
Level and type Post-graduate Studies, Academic
Field of study Business Management and Administration
Faculty
Academic staff Elīna Gaile-Sarkane, Andrejs Čirjevskis
Credit points 4.0 (6.0 ECTS)
Parts 1
Annotation The subject is devoted to strategic and marketing management problems in the contemporary dynamic market environment and under conditions of globalization. Within the course attention will be paid to problems of strategic management, rising of competitiveness, strategic analysis etc. .
Important part of the course is devoted to the analysis of the problems of marketing and implementation of strategic decisions, by using well known marketing tools. Upon completion of the course students will be able to analyze problem situations in the market and offer the best strategic solutions in the current situation..
Goals and objectives
of the course in terms
of competences and skills
Learning outcomes
and assessment





Course prerequisites

[Extended course information PDF]