IBO511 Strategic Marketing Management in Civil Construction

Code IBO511
Name Strategic Marketing Management in Civil Construction
Status Compulsory/Courses of Limited Choice
Level and type Post-graduate Studies, Professional
Field of study Civil Construction and Real Estate Management
Faculty Department of Construction Entrepreneurship and Real Estate Economics and Management
Academic staff Ineta Geipele, Kristīne Fedotova
Credit points 3.0 (4.5 ECTS)
Parts 1
Annotation The course provides knowledge on strategic management of marketing, peculiarities of construction, strategic planning. students gain knowledge of the appropriate market strategies and are able to choose the appropriate and necessary market strategy at the end of the course. At the end of the course, students understand the importance of controlling to ensure the implementation of the strategic plan..
Goals and objectives
of the course in terms
of competences and skills
To be able to identify current and potential problems in connection to strategic management Issues in construction and independently find both strategic and tactical solutions.
Learning outcomes
and assessment
Understanding marketing management basics - case studies
Being able to apply analytical approach in marketing management in construction - case studies
Being able to find optimum economic solutions in circumstances of limited resources - case studies, practical tasks
Being able to identify the most appropriate marketing strategies in business management in construction - case studies, practical tasks
Being able to develop strategic marketing plans in construction business - Plan, presentation, exam
Course prerequisites Subject is based on knowledge acquired in previous study period

[Extended course information PDF]