IUE219 Marketing

Code IUE219
Name Marketing
Status Compulsory/Courses of Limited Choice
Level and type Undergraduate Studies, Academic
Field of study Economics
Academic staff Ieva Andersone
Credit points 4.0 (6.0 ECTS)
Parts 1
Annotation Definitions and essence of marketing. Detailed focus on marketing environment. Marketing mix elements and their interrelationship. Consumer behaviour in the consumer and business market, the place of consumers within the marketing system. Segmentation, product and pricing policy, organization of marketing and control, development of a marketing information system, competition, product life cycle, distribution, promotion in the market etc..
Goals and objectives
of the course in terms
of competences and skills
The goal of the subject is to develop and systematize knowledge of marketing theoretical and practical aspects, and their application possibilities in business. The objectives of the course: To develop abilities to evaluate the problem situation, to choose the appropriate method of problem solving. To develop the skills to generate, to select, to evaluate and apply different ideas in marketing. To give an insight in marketing planning, management and control methods, and its practical usage. To develop the skills of theoretical knowledge application in practice. To develop presentation skills and abilities to work in groups.
Learning outcomes
and assessment
Able to identify, analyse, and discuss various marketing problem situations. - Test with theoretical and practical tasks. To successfully pass the test, you must answer correctly at least 70% of the questions.
Able to analyse situation, give recommendation of different marketing mix elements in particular situation. - Practical tasks in class
Able to determine marketing effectiveness indicators, market indicators, calculate various business indicators. Students are capable to analyse acquired results and draw conclusions. - Practical tasks in class. Test with theoretical and practical tasks. To successfully pass the test, you must answer correctly at least 70% of the questions
Able to find information concerning the specific question. Able to analyse this information and present to others. - Preparation of the presentation in PowerPoint. Presentation of the independent work in class
Able to solve the given problem and recommend possible ways of problem solving. - Individual or group tasks. Presenting the results in class.
Course prerequisites

[Extended course information PDF]