IUE206 Business Economics and Fundamentals of Marketing

Code IUE206
Name Business Economics and Fundamentals of Marketing
Status Compulsory/Courses of Limited Choice
Level and type Undergraduate Studies, Academic
Field of study Economics
Academic staff Rita Greitāne, Iveta Pokromoviča
Credit points 2.0 (3.0 ECTS)
Parts 1
Annotation Forms of entrepreneurship. General description of company's assets and sources of financing. Composition and utilization of fixed assets. Current assets, utilization indicators. Labour resources. Indicators of labour productivity. Types and systems of remuneration. Concepts of costs and expenditures. Classification of costs. Calculation of prime cost. Calculation of cost items. Profit and profitability. Company launching in the consumer goods market. Research of market conjuncture..
Goals and objectives
of the course in terms
of competences and skills
Learning outcomes
and assessment

Course prerequisites

[Extended course information PDF]