RAE419 Telecommunications Marketing

Code RAE419
Name Telecommunications Marketing
Status Compulsory/Courses of Limited Choice; Courses of Free Choice
Level and type Post-graduate Studies, Professional
Field of study Electronics and Telecommunications
Academic staff Andris Virtmanis
Credit points 2.0 (3.0 ECTS)
Parts 1
Annotation The introduction of the course covers overview of electronic communications network and service technologies and challenges they offer in conditions of network, service and terminal equipment convergence leading towards development of next generation networks and services. Further the course describes electronic communication service markets, outlines their characteristics and comparable deliverables in conditions of market liberalization and competition. Core participants of market (”players”) and their contradictory interests are identified. Further the course explains the regulatory environment and rules governing the sector by analyzing legal, economic and technical aspects of regulation. The role of regulation in European economic area and the regulatory framework and its development for electronic communications during last decade are considered. .
Following conditions and requirements for entrance of undertakings in electronic communications market, rights and obligations of undertakings, conditions of obtaining usage rights for scarce resources – radio frequencies and numbering as well as requirements for their effective usage and supervision are discovered. .
Next the conditions for competition in electronic communications markets, principle of asymmetric regulation in the sector, market analysis, its procedures and resulting specific remedies to be applied to undertakings are considered. Further in the course cost and tariff setting principles for electronic communications services, main cost models, principles of inter-operator payments as well as conditions for tariff regulation are considered. Separately regulatory measures for interconnection tariff and international roaming tariff regulation are outlined. Next the conditions for interconnection of electronic communications networks, order of network interconnection, procedures and regulatory requirements for network interconnection are explained. In access regulation, specific attention is dedicated to next generation access network regulation. Also the concept of universal service in electronic communications is considered as well as influence of universal service policy on electronic communication market and market participants. The course finishes with the overview of challenges and consequences of regulation of next generation networks and services. .
Goals and objectives
of the course in terms
of competences and skills
The main goal of the course is theoretical and practical preparation of master students for start-up of innovative entrepreneurship in electronic communications sector. The necessary basic knowledge for registering electronic communications entrepreneurs, for obtaining and exploring usage rights of scarce resources (radio frequencies and numbers), for concluding network and equipment interconnection agreements and for preparing the information necessary for regulatory authorities is obtained. Also the overview on inter-operator payment principles and cost models applied by regulators as well as the concept of universal service in telecommunications are provided
Learning outcomes
and assessment
Students are able to assess and analyze situation in electronic communications market. - Assessment test during the exam.
Students are able to register undertakings for entrepreneurship in electronic communications and are able of preparing the information to be provided to regulatory authority on a regular basis. - Written test after demonstration of real applications.
Students are able to assess the necessity to numbering resources for commercial use and to apply for usage rights of this resource. - Written test after demonstration of real applications.
Students are able to assess the necessity of radio frequency resources for commercial use and to apply for usage rights of this resource and for installation of radio equipment. - Written test after demonstration of real applications.
Students are able to assess conditions for interconnection of public electronic communications networks and to analyze interconnection, shared use of equipment, unbundled access to the local loop and bit-stream access reference offers for concluding those agreements. - Assessment test during exam.
Students are able to analyze application of European regulatory framework in electronic communications and to evaluate development of regulatory requirements for next generation network technologies and services. - Assessment test during the exam.
Course prerequisites Basic knowledge about core and access network technologies, network architecture, signalling systems, capabilities of technologies for provision of different services, network interoperability requirements, technical requirements, standards, computer technology applications in telecommunications, intelligent networks, network management and support, next generation networks and services.

[Extended course information PDF]